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Tuesday, February 25 • 14:00 - 15:15
Developer Workshop #9: Augmented Reality for Mass Media

Roundtable with some of the important companies in Augmented Reality applications for Mass Media like Publishing and Marketing campaigns. We will talk about how AR impacts in our everyday living, how it allows people to increase their motivation for mobile communication using mobiles or wearable devices like smart glasses. We will also include the point of view of research projects into human-computer-interaction from two of the most expertise laboratories in this field (Lab-human and La Sale R&D).


Speakers
avatar for Andy Gstoll

Andy Gstoll

CMO, Wikitude
Born and raised in Germany, Andy quickly realised his passion for an international lifestyle, which resulted in early choices to live abroad - in the USA (7 years) and Asia (5 years). Andy’s other passion constantly driving his career is a synergy of building early stage companies, new media, marketing and technology innovation particularly in the field of mobile content and applications, which ultimately lead to the augmented reality... Read More →
avatar for David Marimon

David Marimon

Catchoom
David Marimon is the fearless leader of Catchoom, a new world order cloud-based image recognition technology that brings you the tools you need to create digital experiences for the real world. Catchoom is focused on dissolving the barriers between physical objects and the digital world. Less gimmicks, more actionable AR. | | David is the former Project Manager of Mobile Augmented Reality and Contextual Services at Telefónica R&D... Read More →
avatar for Isidro Navarro

Isidro Navarro

Augmented Reality Barcelona
Isidro Navarro is an architect and researcher with 7 years of experience in the development of innovation in the field of technology applied to teaching and architectural rendering. As a professor at the School of Architecture of Barcelona ETSAB -UPC develops his research as a member of the research groups ARM and GILDA-ICE-UPC. These organizations researches new teaching methodologies and how fundamental concepts of the area of architectural... Read More →
avatar for Francesc Alías Pujol

Francesc Alías Pujol

Director, Human-Computer Interaction R&D Area, La Salle R&D
Francesc is currently the Director of the Human-Computer Interaction R&D area at La Salle R&D and lecturer at the Department of Engineering of La Salle (Ramon Llull University). He is also senior researcher associated to the Research Group on Media Technologies.
avatar for Esteban Anguita Ruiz

Esteban Anguita Ruiz

Innovation Manager, LabHuman
Esteban Anguita is the LabHuman Innovation Manager. He has spent his entire professional career in the corporate world where he has held positions such as Marketing Manager/Director and CEO. His task is to transform the Institute's research on products and solutions that can be used for society. One of the areas of activity is focused on Augmented Reality Technology that has been continuously used since 2006 in numerous research projects and... Read More →


Tuesday February 25, 2014 14:00 - 15:15
Room 3 - Level 2