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Wednesday, February 26 • 09:30 - 10:30
Developer Workshop #10: Stop Spending Money on App Installs
With the average price of a paid install rising above $1.80, paid install programs are just not cutting it for most app publishers. This 45 minute session will take you 3 distinct strategies for finding more cost effective methods of acquiring app customers and most importantly, keeping them. Organic app store optimization plus deeper engagement and retention strategies are crucial to changing the financial equations of the mobile app business to a sustainable place for independent and mid-sized app publishers.

Speakers
avatar for Henrik Lewander

Henrik Lewander

CTO, Co-founder, Appland
Henrik spent more than 10 years developing and managing project for Ericsson, Volvo and other companies notably the Volvo Dynamic Steering (the product in the Volvo Van Damme commercial). He then went on to design the global Appland App Store Cloud Platform and building a company around it.
avatar for Jake Orrin

Jake Orrin

VP of Business Development, Quixey
Jake is the VP of Business Development at Quixey, The Search Engine for Apps. He previously worked as a Director of Business Development at Your Logo Here, a branding solutions provider for companies such as Google and Slide. On the side, he mentors young entrepreneurs and sits on the boards of various nonprofit organizations.


Wednesday February 26, 2014 09:30 - 10:30
Room 6 - Level 3