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Tuesday, February 25 • 16:40 - 17:10
Unpanel #2: Games & Gamification - Innovation through Fun
Mobile games have taken the world by storm. Billion-dollar deals, expansion into merchandising, plush toys, theme parks and even education, they seem to drive innovation for an entire sector. This phenomenon expands into the corporate world. 70% of Forbes 500 companies are expected to use gamification in the enterprise by the end of 2015. What is the big deal? How is it done? Or is it only the latest flavour of the month?

Moderators
Speakers
avatar for Alex Bubb

Alex Bubb

Alex heads up the global partnering team for games publishers at Nokia. He has been in mobile games industry for around 10 years, pioneering the java games business at T-Mobile and heading up the European marketing team at the earlier pioneer Jamdat, prior to its acquisition by Electronic Arts. Previously Alex was responsible for the brand and product marketing for PlayStation 2 across Europe during his time at Sony Computer Entertainment.
avatar for Jesse Freeman

Jesse Freeman

Developer Evangelist, Amazon
Jesse Freeman is a Developer Evangelist at Amazon focusing on HTML5 & gaming. As an expert in his field, Jesse has worked for Microsoft, MLB, HBO, the New York Jets, VW, Tommy Hilfiger and many more. In addition to development, Jesse has a background in Art with a Masters in Interactive Computer Art from the School of Visual Arts. He can be found on twitter at @jessefreeman. Jesse also speaks at conferences and does workshops, which you can... Read More →
avatar for Gregory Menvielle

Gregory Menvielle

Founder, smartnotify.us
Gregory Menvielle is a French-American entrepreneur and founder of the software application smartnotify.us. Gregory has a background in international expansion, helping companies achieve success on a global scale and is part of the Non-profit Costs of Care, where he oversees technologies initiatives that help caregivers decrease healthcare costs. | | He writes for RudeBaguette on the topcis of HTML5 and Gamification. Gregory holds a BA in... Read More →


Tuesday February 25, 2014 16:40 - 17:10
Auditorium - Level 3