WIPJam@MWC14 has ended
Tuesday, February 25 • 10:00 - 10:30
Keynote #1: Forget What You Think You Know
Forget about what you think you know about how people use technology. As both an anthropologist and technologist, Dr. Genevieve Bell is able to see things others can’t, giving her unique insights that will help you design technology solutions and experiences that really engage users (and boost your business!) As technology continues to invade our world, people are clinging to their humanity in a variety of surprising ways that developers really need to understand. You mustn’t miss this important session. Come and hear Genevieve share a refreshingly human perspective on technology; what human traits technology has not changed, and what it absolutely has. It’s within this deep insight that you may uncover the business idea for your very next project.

avatar for Genevieve Bell

Genevieve Bell

Dr. Genevieve Bell is an anthropologist and researcher with 15 years of experience driving innovation in the high-tech industry. As the director of User Experience Research in Intel Labs, Bell leads a team of social scientists, interaction designers, human factors engineers and computer... Read More →

Tuesday February 25, 2014 10:00 - 10:30 CET
Auditorium - Level 3