Born and raised in Germany, Andy quickly realised his passion for an international lifestyle, which resulted in early choices to live abroad - in the USA (7 years) and Asia (5 years). Andy’s other passion constantly driving his career is a synergy of building early stage companies, new media, marketing and technology innovation particularly in the field of mobile content and applications, which ultimately lead to the augmented reality technology leader Wikitude in its earliest stage. Andy holds an MBA with a focus on Marketing and a Bachelor of Science degree in International Business Management from Hawaii Pacific University.